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Own Your Own Coaching Business 

Winning Spirit Coach

Have you been wanting to start a coaching business?

The Winning Spirit Coach Franchise is offering you an exciting opportunity to own a business as a certified Winning Spirit Coach.

Our coaching principles come directly from THE WINNING SPIRIT, an Amazon#1 best selling book, written by Performance Coach Tom Mitchell and NFL legend, Joe Montana.


The certification includes training videos, access to all our written materials, such as books, performance journals, and exercises, as well as templates that you can use in your own business.

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Our in-person certification will take place in the beautiful Sonoma County, among the Vineyards, Redwoods and Pacific Ocean.

We will also be providing ongoing, hands-on mentoring, and virtual group sessions within the Winning Spirit community.

The Winning Spirit Coach franchise focuses on helping individuals and teams grow both personally and professionally.

We coach the coaches!

Beyond the opportunity to own a lucrative business, at the heart of our franchise is the desire to help others grow professionally and personally.

With over 38 years of experience coaching in a variety of industries, founder Tom Mitchell is looking to share his wealth of knowledge with new franchisees!

We invite you to join our team of elite coaches and enjoy the exhilaration of helping others tap into the Winning Spirit!

We coach the coaches!

 Training and Support


  • COMPREHENSIVE TRAINING: Our intensive on-board training and certification includes instructional videos, virtual training, and two full days of live training with Tom Mitchell and the corporate team in the Sonoma Valley wine country. You will learn everything you need to know to excel at your Winning Spirit Coach Franchise.

  • MARKETING SUPPORT: We will create a personalized web page for you on our website. We also promote your grand opening with a targeted marketing blast, and will provide continue marketing support and training. We live by the adage, "When you succeed, we succeed!"

  • ONGOING BUSINESS DEVELOPMENT SUPPORT: We proudly provide extensive continued training with weekly team calls, periodic new product training, and semi annual one-on-one training. We coach our coaches for both greater personal success and to offer more value to their customers. Topics include: asking great questions, motivating yourself and others, goal setting, creating a team winning spirit, marketing your business operations, reinforcing the 16 timeless  principles that drive performance excellence, and many, many more.

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